about

I’m a creative leader in the e-commerce, lifestyle, and fashion space, with a foundation rooted in creative entrepreneurship. Early in my career, I founded and operated a full-service e-commerce creative studio, where I learned how strategic creative can solve business challenges, shape brand identity, and drive growth.

That foundation still defines my approach today. While the industry has rapidly evolved, my expertise has expanded along that shift to include CGI and Generative AI.

Today, I lead creative initiatives at Cart.com, developing content strategies and guiding teams across multiple verticals. I help brands integrate emerging technologies while maintaining brand integrity and cultural relevance.

I also lead conversations around the future of creative production through speaking engagements focused on responsible AI adoption.

My guiding principle for life and work is simple:
“mindfulness brings success.”